Prepackaged Measurement Solution
A Complete Media Measurement Solution
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Independent media measurement – unbiased from media agencies or media owners - to give an accurate view of media effectiveness for campaigns.
- Chamber can be positioned as an in-house agency solution – white-labelled analysis, positioned as part of the agency team
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“Full funnel” approach, looking at the impact on brand, web & sales metrics with a bespoke measurement framework
- Pre and post brand survey (2,000 nationally representative omnibus sample)
- Web uplift analysis
- Sales performance analysis
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A low cost standardised package entry of £5k
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A pre-packaged approach to provide in depth analysis against specific activity
- Particularly well suited for new campaigns and tests
Process designed for quick and easy deployment for the client & stakeholders
Brief
- NDAs signed
- Media plans and campaign details provided to Chamber
Media Measurement Framework
- Two page media measurement framework created by Chamber and presented on call
- Outlining:
- KPIs
- Timings
- Data required
Approval
- Any requested amends made to framework as necessary
- All relevant stakeholders approve (advertisers and possibly media agency/owner as relevant)
- Project costs approved and PO raised
Results Presentation
- Chamber present findings and insights to key stakeholders in person
- Use relevant client templates as necessary
Amends And Final Deck Provided
- Make any agreed amends and supply final analysis deck
- Chamber to advise on potential future measurement considerations