Prepackaged Measurement Solution
A Complete Media Measurement Solution
-
Independent media measurement – unbiased from media agencies or media owners - to give an accurate view of media effectiveness for campaigns.
- Chamber can be positioned as an in-house agency solution – white-labelled analysis, positioned as part of the agency team
-
“Full funnel” approach, looking at the impact on brand, web & sales metrics with a bespoke measurement framework
- Pre and post brand survey (2,000 nationally representative omnibus sample)
- Web uplift analysis
- Sales performance analysis
-
A low cost standardised package entry of £5k
![Media Planning, campaign measurement solution Media Planning, campaign measurement solution](https://chamberagency.co.uk/wp-content/uploads/2020/07/Media-Planning.jpg)
-
A pre-packaged approach to provide in depth analysis against specific activity
- Particularly well suited for new campaigns and tests
Process designed for quick and easy deployment for the client & stakeholders
Brief
- NDAs signed
- Media plans and campaign details provided to Chamber
Media Measurement Framework
- Two page media measurement framework created by Chamber and presented on call
- Outlining:
- KPIs
- Timings
- Data required
Approval
- Any requested amends made to framework as necessary
- All relevant stakeholders approve (advertisers and possibly media agency/owner as relevant)
- Project costs approved and PO raised
Results Presentation
- Chamber present findings and insights to key stakeholders in person
- Use relevant client templates as necessary
Amends And Final Deck Provided
- Make any agreed amends and supply final analysis deck
- Chamber to advise on potential future measurement considerations
Analysis delivers a range of evaluation methods and metrics, summarised for senior stakeholders
![Media measurement Media measurement](https://chamberagency.co.uk/wp-content/uploads/2020/07/Summary.jpg)
![Media measurement Media measurement](https://chamberagency.co.uk/wp-content/uploads/2020/07/Sales-Heatmap.jpg)
![Uplift analysis Uplift analysis](https://chamberagency.co.uk/wp-content/uploads/2020/07/Performance-Versus-Baseline.jpg)
![Brand Awareness Uplifts Brand Awareness Uplifts](https://chamberagency.co.uk/wp-content/uploads/2020/07/Brand-Awareness-Uplifts.jpg)